The next move is to find the best email marketing platform like Moosend or MailChimp to meet your business goals without breaking the bank. When setting those criteria in a structured way, you’ll be able to evaluate their effectiveness and consider how to reproduce similar initiatives in the future. Do you want to increase brand awareness? Do you want to nurture new or disengaged customers? Instead, it’s best to set clear and specific goals from the start, so it gets easier to measure their progress down the road. Define your Business Goal(s)įirst off, what exactly do you want to achieve with these emails? Yes, business growth is reasonably your end goal, but the truth is that it’s a rather vague and hard-to-measure target. Here are some steps to follow to start building your email newsletter strategy: 1. Now that you have a better idea of what a newsletter is, you’re probably wondering how to try it. This will ultimately boost your traffic and, why not your sales, too.įor example, if you want to upgrade your content marketing strategy, let your subscribers know about your new blog posts and acquire fresh leads! How To Build Your Email Newsletter Strategy The CTA button will lead the users to your website or other quality content you’ve decided to share with them. They can boost website traffic: Every email newsletter you send invites the recipient to complete the desired action, known as Call-to-Action (CTA). And if you manage to win their heart, they’ll be around for long! With good storytelling and beautiful images, you can attract their attention through your brand values and mission, too. Remember, not only your features or products matter to them. They can increase brand awareness: Through newsletters, you can share everything customers should know about your brand that could make them trust you. Knowing that half of them will complete a purchase through promotional emails based on the stats above leaves no room for doubt that newsletters rock it! With targeted newsletters, you can present your products or services to customers and drive demand where they usually hang out. They can lead to endless growth: On average, consumers spend 2.5 hours on their email on weekdays. So what is the purpose of newsletters for your business? Also, 59% of consumers said that emails affect their purchase decisions, with 50% buying straight from marketing emails at least once a month. Let’s start with some interesting stats: 73% of marketers rated the ROI of email as successful (from “Good” to “Excellent”). But we’ll come back to this later! Why is a Newsletter Important as an Email Marketing Tool? Overall, newsletters can serve different marketing purposes. You can also share valuable industry news or blog posts or inform them about your discounts and offers.Īs a part of your email marketing strategy, newsletters can help you nurture your relationships with customers and bring value to them so that they return it to you. Use these tips to improve your email marketing strategy and drive growth! What Is A Newsletter?Ī newsletter is an email you can send to customers to update them about your brand’s latest products and services. In this tutorial, you’ll learn everything you could ask about newsletters. But what is a newsletter, and how can it maximize your business revenue? If you ask marketers what their most significant assets are, newsletters will probably be on top of their agenda.

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